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About Häfele

Some 90 years after its founding in Germany, the Häfele family business has become a worldwide leader in the furniture fittings and architectural hardware industry. They also offer first-rate electronic access control systems, and their 50,000 products are designed, manufactured, and distributed by more than 6,000 employees in 37 subsidiaries spread throughout 150 countries. Their Thailand operations have been in business since 1994.


Häfele’s Challenges

The Bangkok location was specifically looking to improve its communication and marketing with both their long-established customers and potential new customers, and they wanted their customer-facing staff to exude greater confidence in spoken and written English. Anglokom provided courses for two different ability groups to build up their Basic English skills and to boost their confidence with a positive “We Can” attitude for customer service and after-sales support.

Häfele’s Partnership with Anglokom

The Objectives

Fun activities including role plays, exercises, and real working examples from the company

Increase the confidence of the learners when dealing with colleagues and customers

Show how English language training can be both educational and engaging

The Results

Staff gained greater confidence in spoken / written Business Communications in English

The communicative style of the course raised students’ determination levels

High attendance and positive feedback from students, with excellent results

Häfele plans to continue its partnership with Anglokom with more training courses

More Case Studies, by Anglokom Thailand